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B&M
The Boards & More AG was set up in 2000 and resulted initially from the merger of three players competing in the action sports industry: Mistral, F2 and Fanatic. As a result of this acquisition, B&M became the world leader in the windsurfing market as well as the leading distributor in the European snowboard business. B & M has established itself as well as the No 1. Global player in the Kiteboarding market, which has a steady increase over the last few years.
As of August 1st, 2003, the Swiss KJ Jacobs AG has sold its windsurf, kite and snowboard company, Boards & More AG to an investor team which is steering B&M besides other investments under the Airesis Holding.
Under this new ownership a strategy was developed and followed up to reduce complexity and to offer a better service to our customers. This is resulted in the sale of the F2 brand in 2007, the sale of Mistral in 2008 and a clear focus on water sport.
Today, B&M is an international enterprise, with its main subsidiaries in Molln, Austria and Oberhaching, Germany. Product designing, purchasing, logistics, international and national sales, as well as customer service for the worldwide market are controlled from these locations. Worldwide sales are carried out via a network of agents and importers all over the world.